Hong Kong
June 15, 2016
16 Days To Go


Campaign Asia-Pacific is delighted to announce the return of PR360Asia, the region’s leading event in the public relations and communications industry.

The conference brings together over 150 industry professionals from brands, agencies & service providers to join a variety of stimulating panel discussions and divulging case studies across Asia.  Through careful research with our industry leaders, this year’s programme will tackle the latest PR themes including digital and social media, PR talent, corporate branding, ROI measurement and analytics, crisis management, and much more. Our participants include a combination of CMOs, PR & Marketing Directors and Heads of Communications from leading brands, complemented by Global and Regional MDs from award-winning agencies.

Our goal is to continue to build an event that defines PR in Asia: inviting champions shaping the PR industry in Asia to address key issues and determine real strategies and solutions in the world’s fastest-growing region.

Running alongside the conference is a half-day training event for rising talent in the industry. The workshop will focus on key learning areas and practical know-how skills designed for today’s PR stars in the communications environment.

We look forward to seeing you at the event.


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Delegates will have the opportunity to learn from our highly proficient and experienced speakers, including Global and Regional Heads of Marketing, Communications and Corporate/Government Affairs professionals from leading brands, complemented by Global and Regional CEOs and C-Suite professionals from top PR agencies.


Brands Marketers:

14th June Conference 
15th June Full Access 
(Workshop & Conference)
Super Early Bird (ends 24th April) USD 300 USD 700 USD 950
Early Bird (ends 22nd May) USD 300 USD 800 USD 1050
Standard USD 400 USD 900 USD 1250

Non-Brands Marketers:

14th June Conference 
15th June Full Access 
(Workshop & Conference)
Super Early Bird (ends 24th April) USD 400 USD 750 USD 1100
Early Bird (ends 22nd May) USD 400 USD 850 USD 1200
Standard USD 500 USD 950 USD 1400
*** What is a Team Pass? Team Passes include one workshop pass and one conference pass. The same person can attend the workshop and conference or this can be split between two people from the same company. To find out about group discounts, contact Chiara Lau at chiara.lau@haymarket.asia or +852 3175 1950.


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9:00 - 9:45
How can brands adapt to the newly integrated PR and digital landscape in Asia?
9:45 - 10:30
Winning the digital and social media game to maintain your innovative branding strategy
11:00 - 11:45
Engaging your internal stakeholders using an attentive CSR campaign
11:45 - 12:15
Getting personal: The power of giving to your community through social media apps
12:15 - 13:00
The problem with ROI measurement in PR and achieving C-level buy-in

14:00 - 14:45
The Brand-Agency Relationship: Can we trust each other?
14:45 – 15:15
Case study: Forget your brand and relate to your customer on a truly personal scale
15:45 – 16:30
Sourcing and retaining your new-age PR talent at all levels
16:30 – 17:15
Understanding the cultural differences and cross-border regulations in Asia
17:15 – 17:30
A redemption story: how a PR campaign triumphed after an infamous execution


It is a tremendous honor to be invited to speak at PR 360.  This is the event that gathers the leading industry practitioners and thought leaders together.  I am here to network and learn from the best.  The world is moving and changing at lightning speed.    We need the humility of a perpetual learner to cope with these changes.

Procter & Gamble, Greater China

What impressed me the most was the consistent quality of speakers I encountered and also saw on your agenda. Keep up the great work.

Walmart Asia

Congratulations on a successful summit. The broad background and calibre of attendees added good diversity to an excellent and relevant program.

Telstra International Group

PR360Asia has yet again delivered a great selection of high-profile speakers to discuss highly topical issues in the PR industry. It provides a great environment to learn and network.


I was impressed with both the caliber of attendees and the participating speakers. It was particularly pleasing to see speakers from outside the industry as their views help us broaden our perspective of the communicatons challenges in Asia and the different routes that can be taken to solving them.

FleishmanHillard Hong Kong

I attended the PR360Asia conference yesterday and found it very inspiring. Organized by the Campaign Asia-Pacific, the conference assesses and analyses the real issues affecting the PR community. Core topics ranged from the evolving shape of the industry, to social media and talent concerns of major brands and agencies in the region.


I thought that was one of the rare communications conferences in Hong Kong that draw a quality crowd and add value.

Munich Re

The PR360 Conference squeezes the thinking of leading agency and brand communicators into a single, focused and often provocative day of discussion, deliberation and debate. That makes it a rare and welcomed opportunity to hear from some of the smartest people in the sector at such an exciting time in our industry’s evolution.

Weber Shandwick

Great to see use of benchmarking the audience with feedback.

GHC Asia

This is a good conference which gathered many comms professional from agency and in house. Looking forward to the next one.

Swiss Reinsurance Company

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For more information, please contact:
Clare Tang
Conference Producer
Direct: +852 3175 1973
Email: clare.tang@haymarket.asia
For registration enquiries, please contact:
Chiara Lau
Delegate Sales Executive
Direct: +852 3175 1950
Email: chiara.lau@haymarket.asia
For sponsorship enquiries, please contact:
Jeff Lewis
Head of Digital Sales
Direct: +852 3175 1928
Email: jeff.lewis@haymarket.asia
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