Hong Kong
June 6, 2017


Campaign Asia-Pacific is pleased to announce the return of the PR360Asia conference, back in Hong Kong for its fifth year and examining the communications landscape in the world’s fastest-growing region.

PR360Asia will examine the communications landscape in the world’s fastest-growing region and meet the industry’s need for an event which accurately assesses and analyses the real issues affecting the PR community.

Central to the conference is the programme, consisting of core topics ranging from the evolving shape of the industry, to big data, crisis management, connecting with your audience and ethical Public Relations.

Our goal is to continue to build an event that defines PR in Asia: inviting industry champions shaping the global communications industry under one roof to determine real strategies and solutions to matters impacting businesses.

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Delegates will have the opportunity to learn from our highly proficient and experienced speakers, including Global and Regional Heads of Marketing, Communications and Corporate/Government Affairs professionals from leading brands, complemented by Global and Regional CEOs and C-Suite professionals from top PR agencies.


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08:00 - 9:00
Registration and networking
9:00 - 09:15
Campaign Asia’s opening welcome remarks
9:15 - 10:00
How can brands adapt to the newly integrated PR and digital landscape in Asia?
10:00 - 10:45
Winning the digital and social media game to maintain your innovative branding strategy
10:45 - 11:15
Networking Coffee Break
11:15 - 12:00
Engaging an internal audience using an attentive CSR campaign
12:00 - 12:30
Taking People With You: Making Your Brand a Movement
12:30 – 13:00
Achieving C-level buy-in for your campaign and the difficulties with ROI measurement
13:00 – 14:00
Networking Lunch
14:00 – 14:50
The Brand-Agency Relationship: Can we trust each other?
14:50 – 15:20
Brand building: Relating your message to your customers on a truly personal scale
15:20 – 15:45
Networking Coffee Break
15:45 – 16:20
Understanding the cultural differences and cross-border regulations in Asia
16:20 – 17:00
Sourcing and retaining your new-age PR talent at all levels
Close of Conference


It is a tremendous honor to be invited to speak at PR 360.  This is the event that gathers the leading industry practitioners and thought leaders together.  I am here to network and learn from the best.  The world is moving and changing at lightning speed.    We need the humility of a perpetual learner to cope with these changes.

Procter & Gamble, Greater China

What impressed me the most was the consistent quality of speakers I encountered and also saw on your agenda. Keep up the great work.

Walmart Asia

Congratulations on a successful summit. The broad background and calibre of attendees added good diversity to an excellent and relevant program.

Telstra International Group

PR360Asia has yet again delivered a great selection of high-profile speakers to discuss highly topical issues in the PR industry. It provides a great environment to learn and network.


I was impressed with both the caliber of attendees and the participating speakers. It was particularly pleasing to see speakers from outside the industry as their views help us broaden our perspective of the communicatons challenges in Asia and the different routes that can be taken to solving them.

FleishmanHillard Hong Kong

I attended the PR360Asia conference yesterday and found it very inspiring. Organized by the Campaign Asia-Pacific, the conference assesses and analyses the real issues affecting the PR community. Core topics ranged from the evolving shape of the industry, to social media and talent concerns of major brands and agencies in the region.


I thought that was one of the rare communications conferences in Hong Kong that draw a quality crowd and add value.

Munich Re

The PR360 Conference squeezes the thinking of leading agency and brand communicators into a single, focused and often provocative day of discussion, deliberation and debate. That makes it a rare and welcomed opportunity to hear from some of the smartest people in the sector at such an exciting time in our industry’s evolution.

Weber Shandwick

Great to see use of benchmarking the audience with feedback.

GHC Asia

This is a good conference which gathered many comms professional from agency and in house. Looking forward to the next one.

Swiss Reinsurance Company

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For more information, please contact:
Michael Dacey
Conference Producer
Direct: +852 3175 1922
Email: michael.dacey@haymarket.asia
For registration enquiries, please contact:
Eric Cheung
Delegate Sales Executive
Direct: +852 2122 5271
Email: yan.cheung@haymarket.asia
For sponsorship enquiries, please contact:
Steve Marshall
Commercial Director
Direct: +852 3175 1991
Email: steve.marshall@haymarket.asia
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