JW Marriott | Hong Kong
June 18, 2015


PRWeek Asia & Campaign Asia Pacific would like to thank all those who were involved in making the 3rd Annual PR360Asia 2015 such a success. We look forward to welcoming you next year. 

 PR360Asia meets the industry’s need for an event which accurately assesses and analyses the real issues affecting the PR community in Asia Pacific. This year the conference focused on the hot topics surrounding the PR industry, including; the evolving shape of the industry, award winning campaigns, leveraging disruption, the changing face of PR and technology, data & measurement.

Our goal is to continue to build an event that defines PR in Asia: inviting industry champions shaping the global communications industry under one roof to determine real strategies and solutions to matters impacting businesses.

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Delegates will have the opportunity to learn from our highly proficient and experienced speakers, including Global and Regional Heads of Marketing, Communications and Corporate/Government Affairs professionals from leading brands, complemented by Global and Regional CEOs and C-Suite professionals from top PR agencies.


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PR360 Schedule of Events:

Please note: There will be one stream in the morning. The afternoon will be split into two streams, allowing attendees to select the session of most relevance to them.

Keynotes & Panels

9:00 - 9:45
Welcome & Opening Keynote
9:45 - 10:30
Agency Head Debate
11:00 - 12:00
Award Winning Campaigns & Trends from the PR Week Awards
12:00 - 12:30
Leveraging Disruption

The Changing Face of PR

13:50 - 14:30
Creativity in Public Relations
14:35 – 15:15
The Rise of Asian Companies & the Challenge of Going Global
15:45 – 16:20
What Skills are Required for the PR Professional of Tomorrow
16:25 – 17:00
Closing Presentation

Tech, Data & Measurement

13:50 – 14:30
The Unusual Suspects: Data, Results and Risk Sharing
14:35 – 15:15
Context Creation: How Data is Shaping Reputation
15:45 – 16:20
Churning & Blasting: Why content marketing fails and how PR can help
16:25 – 17:00
Closing Presentation


JW Marriott: Pacific Place, 88 Queensway Hong Kong China


What impressed me the most was the consistent quality of speakers I encountered and also saw on your agenda. Keep up the great work.

Walmart Asia

Congratulations on a successful summit. The broad background and calibre of attendees added good diversity to an excellent and relevant program.

Telstra International Group

PR360Asia has yet again delivered a great selection of high-profile speakers to discuss highly topical issues in the PR industry. It provides a great environment to learn and network.


I was impressed with both the caliber of attendees and the participating speakers. It was particularly pleasing to see speakers from outside the industry as their views help us broaden our perspective of the communicatons challenges in Asia and the different routes that can be taken to solving them.

FleishmanHillard Hong Kong

I attended the PR360Asia conference yesterday and found it very inspiring. Organized by the Campaign Asia-Pacific, the conference assesses and analyses the real issues affecting the PR community. Core topics ranged from the evolving shape of the industry, to social media and talent concerns of major brands and agencies in the region.


I thought that was one of the rare communications conferences in Hong Kong that draw a quality crowd and add value.

Munich Re

The PR360 Conference squeezes the thinking of leading agency and brand communicators into a single, focused and often provocative day of discussion, deliberation and debate. That makes it a rare and welcomed opportunity to hear from some of the smartest people in the sector at such an exciting time in our industry’s evolution.

Weber Shandwick

Great to see use of benchmarking the audience with feedback.

GHC Asia

This is a good conference which gathered many comms professional from agency and in house. Looking forward to the next one.

Swiss Reinsurance Company

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For more information, please contact:
Richard Holt
Conference Producer
Direct: +852 3175 1935
Email: richard.holt@haymarket.asia
To register as a delegate, please contact:
Yan Tse
Delegate Account Executive
Direct: +852 2122 5252
Email: yan.tse@haymarket.asia
For sponsorship enquiries, please contact:
Robin Chappelle
Head of Sales - PRWeek Asia
Direct: +852 3175 1957
Email: robin.chappelle@haymarket.asia
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