Thank you to all our fantastic partners, speakers, delegates and supporting partners for making the 2017 PR360 Asia conference a great success.

We value your support and hope that you had a worthwhile and enjoyable experience. If you would like to discuss the content from this year, or make a submission for the 2018 event, taking place on 13 June, please contact Eleanor Hawkins below.


Campaign Asia-Pacific is pleased to announce the return of the PR360Asia conference, back new and refreshed for 2018. PR360 examines the communications landscape in the world’s fastest-growing region, assessing and analysing the real issues affecting the PR community.

The core message for PR360 2017, was purpose and activism in an age of declining trust. We looked at best practices for protecting identity against trolls, whether public relations needs public relations, behavioural brands and the role of influence in activating them, and PR and litigation in today's social media reality.

Our goal is to continue to build an event that defines PR in Asia: inviting industry champions shaping the global communications industry under one roof to determine real strategies and solutions to matters impacting businesses.


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Delegates will have the opportunity to learn from our highly proficient and experienced speakers, including Global and Regional Heads of Marketing, Communications and Corporate/Government Affairs professionals from leading brands, complemented by Global and Regional CEOs and C-Suite professionals from top PR agencies.


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08:00 - 09:00
Registration and networking
09:00 - 09:05
Campaign Asia Pacific’s opening remarks
09:05 - 09:50
The role of activist brands in an age of declining trust
09:50 - 10:20
Taking a Brand Management Approach to Ensure Longevity of CSR Programs world?
10:20 - 10:40
Morning refreshments
10:40 - 11:05
Protecting your brand identity against the trolls
11:05 - 11:35
Talk-ability trumps Truth
11:35 - 12:20
Does Public Relations need Public Relations?
12:20 - 13:30
Networking lunch break
13:30 - 14:00
PR, the traditional media and today’s multi-channel ecosystem
14:00 – 14:45
When a communications crisis breaks: Best practices & case studies
14:45 – 15:15
Afternoon refreshments
15:15 – 15:45
Behaviour Brands - The role of influence in activating them
15:45 – 16:15
PR, litigation and the new social media reality
16:15 – 17:00
The talent crunch
Campaign Asia-Pacific's closing remarks


It is a tremendous honor to be invited to speak at PR 360.  This is the event that gathers the leading industry practitioners and thought leaders together.  I am here to network and learn from the best.  The world is moving and changing at lightning speed.    We need the humility of a perpetual learner to cope with these changes.

Procter & Gamble, Greater China

What impressed me the most was the consistent quality of speakers I encountered and also saw on your agenda. Keep up the great work.

Walmart Asia

Congratulations on a successful summit. The broad background and calibre of attendees added good diversity to an excellent and relevant program.

Telstra International Group

PR360Asia has yet again delivered a great selection of high-profile speakers to discuss highly topical issues in the PR industry. It provides a great environment to learn and network.


I was impressed with both the caliber of attendees and the participating speakers. It was particularly pleasing to see speakers from outside the industry as their views help us broaden our perspective of the communicatons challenges in Asia and the different routes that can be taken to solving them.

FleishmanHillard Hong Kong

I attended the PR360Asia conference yesterday and found it very inspiring. Organized by the Campaign Asia-Pacific, the conference assesses and analyses the real issues affecting the PR community. Core topics ranged from the evolving shape of the industry, to social media and talent concerns of major brands and agencies in the region.


I thought that was one of the rare communications conferences in Hong Kong that draw a quality crowd and add value.

Munich Re

The PR360 Conference squeezes the thinking of leading agency and brand communicators into a single, focused and often provocative day of discussion, deliberation and debate. That makes it a rare and welcomed opportunity to hear from some of the smartest people in the sector at such an exciting time in our industry’s evolution.

Weber Shandwick

Great to see use of benchmarking the audience with feedback.

GHC Asia

This is a good conference which gathered many comms professional from agency and in house. Looking forward to the next one.

Swiss Reinsurance Company



For more information, please contact:
Eleanor Hawkins
Senior Conference Producer
Direct: +852 3175 1922
For registration enquiries, please contact:
Eric Cheung
Delegate Sales Executive
Direct: +852 2122 5271
For sponsorship enquiries, please contact:
Steve Marshall
Commercial Director
Direct: +852 3175 1991
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