JW Marriott Hotel, Hong Kong
June 15, 2016


Campaign Asia-Pacific would like to thank all those who were involved in making the 4th Annual PR360Asia 2016 such a success. We look forward to welcoming you next year. 

Campaign Asia-Pacific’s 4th annual PR360 conference was held on 15th June 2016 at the JW Marriott. The event brought together over 200 marketing and communications professionals across Asia for a full day of invigorating discussions under the PR landscape.

This year's conference held several exceptionally popular sessions including the social media influence, the brands versus agencies debate, how to achieve C-level buy-in and our two standalone presentations. Harold Li of Uber and Rene Co of P&G both delivered outstanding talks on brand message and brand values.  Delegates also heard from major brands including HSBC, American Express, ASICS, Mead Johnson, Langham Hotels, Microsoft and Volkswagen. The event sat a strong balance of senior in-house and agency professionals, and with a full-house capacity throughout the day delegates enjoyed lively networking breaks and the hotel's five-star buffet lunch.

Thank you to all of you who submitted questions for our panellists and presenters through the Sli.do platform. There were so many questions we weren’t able to ask them all on the day, so we have put the remaining questions to our panellists since the event and compiled the responses for you to view here.

Our goal is to continue to build an event that defines PR in Asia: inviting industry champions shaping the global communications industry under one roof to determine real strategies and solutions to matters impacting businesses.


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Delegates will have the opportunity to learn from our highly proficient and experienced speakers, including Global and Regional Heads of Marketing, Communications and Corporate/Government Affairs professionals from leading brands, complemented by Global and Regional CEOs and C-Suite professionals from top PR agencies.


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08:00 - 9:00
Registration and networking
9:00 - 09:15
Campaign Asia’s opening welcome remarks
9:15 - 10:00
How can brands adapt to the newly integrated PR and digital landscape in Asia?
10:00 - 10:45
Winning the digital and social media game to maintain your innovative branding strategy
10:45 - 11:15
Networking Coffee Break
11:15 - 12:00
Engaging an internal audience using an attentive CSR campaign
12:00 - 12:30
Taking People With You: Making Your Brand a Movement
12:30 – 13:00
Achieving C-level buy-in for your campaign and the difficulties with ROI measurement
13:00 – 14:00
Networking Lunch
14:00 – 14:50
The Brand-Agency Relationship: Can we trust each other?
14:50 – 15:20
Brand building: Relating your message to your customers on a truly personal scale
15:20 – 15:45
Networking Coffee Break
15:45 – 16:20
Understanding the cultural differences and cross-border regulations in Asia
16:20 – 17:00
Sourcing and retaining your new-age PR talent at all levels
Close of Conference


JW Marriott: Pacific Place, 88 Queensway Hong Kong

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It is a tremendous honor to be invited to speak at PR 360.  This is the event that gathers the leading industry practitioners and thought leaders together.  I am here to network and learn from the best.  The world is moving and changing at lightning speed.    We need the humility of a perpetual learner to cope with these changes.

Procter & Gamble, Greater China

What impressed me the most was the consistent quality of speakers I encountered and also saw on your agenda. Keep up the great work.

Walmart Asia

Congratulations on a successful summit. The broad background and calibre of attendees added good diversity to an excellent and relevant program.

Telstra International Group

PR360Asia has yet again delivered a great selection of high-profile speakers to discuss highly topical issues in the PR industry. It provides a great environment to learn and network.


I was impressed with both the caliber of attendees and the participating speakers. It was particularly pleasing to see speakers from outside the industry as their views help us broaden our perspective of the communicatons challenges in Asia and the different routes that can be taken to solving them.

FleishmanHillard Hong Kong

I attended the PR360Asia conference yesterday and found it very inspiring. Organized by the Campaign Asia-Pacific, the conference assesses and analyses the real issues affecting the PR community. Core topics ranged from the evolving shape of the industry, to social media and talent concerns of major brands and agencies in the region.


I thought that was one of the rare communications conferences in Hong Kong that draw a quality crowd and add value.

Munich Re

The PR360 Conference squeezes the thinking of leading agency and brand communicators into a single, focused and often provocative day of discussion, deliberation and debate. That makes it a rare and welcomed opportunity to hear from some of the smartest people in the sector at such an exciting time in our industry’s evolution.

Weber Shandwick

Great to see use of benchmarking the audience with feedback.

GHC Asia

This is a good conference which gathered many comms professional from agency and in house. Looking forward to the next one.

Swiss Reinsurance Company

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For more information, please contact:
Clare Tang
Conference Producer
Direct: +852 3175 1973
Email: clare.tang@haymarket.asia
For registration enquiries, please contact:
Chiara Lau
Delegate Sales Executive
Direct: +852 3175 1950
Email: chiara.lau@haymarket.asia
For sponsorship enquiries, please contact:
Jeff Lewis
Head of Digital Sales
Direct: +852 3175 1928
Email: jeff.lewis@haymarket.asia
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